Fundraising Case Helps Raise $13 million in 18 Months
Standing up an Integrated Veterans Referral Program
More than 400 million Indian children did not have access to tertiary eye care services. At the inception of the project, India had but one eye pediatric eye care center, a project funded by Orbis in Delhi. Orbis had been in discussions with the Indian health ministry and eye care community, and had determined that a focus on pediatric eye care was a good organizational fit. The challenge was to identify what the solutions were, and whether there was an opportunity to marshal the resources necessary to have an impact on the problem.
A childhood blindness fundraising initiative was developed and successfully launched, with the goal of helping India meet its challenges in ensuring tertiary eye care services are available for its more than 400 million children.
From Idea to Vision to Plan: Building an Engaged Network of Advocates
Opportunity: A VSO saw a need among its beneficiaries for a one-stop case management program and had received some pilot funding, but did not have program management or evaluation systems in place.
Solution: Realigned program based on in-depth staff interviews as well as client surveys and focus groups; built data capture system using VSO’s CRM to iteratively improve program. Client outcomes improved, and more than $2 million in dedicated grants were subsequently obtained.
Strategic Approach Enables $50 Million in Corporate Revenue
Opportunity: A human rights organization program director and former Marine envisioned engaging veterans as advocates for human rights, but was unsure how to get there.
Solution: Worked collaboratively to refine a vision, then designed and supported implementation of new program, which has garnered national media interest and grown to include more than 2,500 veterans and civilian allies, and more than 50 active veteran leaders who write, advocate, organize, and raise awareness in their communities on behalf of advocacy goals.
Opportunity: An international eye care nonprofit’s corporate sponsorship program generated little revenue, benefits were not market priced, and varied wildly from program to program.
Solution: The Alliance for Sight, a new “tiered” global sponsorship program, is launched to develop multi-year “shared value” partnerships in emerging markets. $50 million is raised over seven years, during which time 100% of all founding partners renewed twice.