We frequently recommend that our nonprofit clients encourage discussion of the potential for shared value investment with their corporate supporters. So what is shared value, and why does it matter?
First articulated by Mark Kramer and Michael Porter (FSG), the basic idea is simple: for-profit companies should invest in developing products for underserved communities that meet social needs, or in economic development--and they will make money in the process.
So what’s in it for you? Better corporate relationships, simply put. And maybe a bigger impact on the problem you’re trying to solve.Read More